The Ultimate Attorney
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Episode 16:
Direct Mail vs Digital Marketing:
Show Notes:
Direct mail is dead.


In today’s modern age of texts, tweets, notifications, and vibrations, our attention is constantly pulled in a 1,000 different directions.

While every other lawyer is trying to compete in the crowded digital landscape, you can have an unfair advantage by using direct mail as a reliable lead generation tool. If you can get a prospect to open your piece of mail, you can captivate their attention significantly longer than a tweet or Facebook post could ever accomplish.

When executed properly, Direct mail is a great way to distinguish yourself and become known in your community as the go-to lawyer. There are very few mediums that allow you to improve the “know, like, and trust factor” faster than direct mail.

Join us in this week’s episode of the Ultimate Attorney Podcast as we discuss direct mail and how you can keep prospects engaged and engrossed with your messaging significantly longer than any online medium.
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About The Ultimate Attorney Podcast:
The Ultimate Attorney Podcast was specifically created to help small to mid-size law firms unlock their ultimate potential by providing invaluable information and resources to help you improve your income, management, marketing and the operations inside of your law firm. 

Draye Redfern

Draye is also the founder of which helps Attorneys go from “Surviving” to “Thriving” in their business.  In addition, Draye helps to provide insurance solutions to more than 8,600 law firms across the United States annually.

Alexis Katz

Alexis graduated first in her class from Georgetown Law in 1999, and after working for three years as an associate at Munger, Tolles, and Olson, she started her law practice. Alexis built her solo law practice from scratch into a million dollar a year revenue generating law practice in just three years by creating a revolutionary New Law Business Model that she now teaches to other lawyers.
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