The Ultimate Attorney
Podcast 
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Episode 15:
Books - The Unconventional Marketing Tool
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Show Notes:
You buy them, you read them, but how often do you write them?
In this week's episode of the Ultimate Attorney Podcast, we are going to deep dive into something we are all very familiar with, books. We will be focusing on how books can be used in your own legal practice to generate more business, establish more credibility, build rapport and gain trust.

Are you still handing out business cards? Chances are your business card will be thrown away in less than two weeks… If you give someone a book they are much less likely to throw it away because it has a greater perceived value. The more that someone consumes your content, the greater the chances are to convert them into becoming a paying client. Books are one of the easiest and most effective ways to accomplish this.

Join us as we discuss how you can use books as an authority piece to help you grow and scale your business with greater ease.

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About The Ultimate Attorney Podcast:
The Ultimate Attorney Podcast was specifically created to help small to mid-size law firms unlock their ultimate potential by providing invaluable information and resources to help you improve your income, management, marketing and the operations inside of your law firm. 

Draye Redfern

Draye is also the founder of UltimateAttorney.com which helps Attorneys go from “Surviving” to “Thriving” in their business.  In addition, Draye helps to provide insurance solutions to more than 8,600 law firms across the United States annually.

Alexis Neely

Alexis graduated first in her class from Georgetown Law in 1999, and after working for three years as an associate at Munger, Tolles, and Olson, she started her law practice. Alexis built her solo law practice from scratch into a million dollar a year revenue generating law practice in just three years by creating a revolutionary New Law Business Model that she now teaches to other lawyers.
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