The Ultimate Attorney
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Episode 35: 
Your Law Firms Avatar (Your Perfect Client) and How to Find Them
Show Notes:
Who is your ideal client?
What do they look like?
What do they like to do?
How much money do they make?

These are some of the questions you must ask yourself when deciding the type of clients you want to serve. You do not want to be what we call a “door lawyer,” or someone who takes anyone who walks through the door.
This is why you need to shift your thinking to become specific and intentional about who you want to work with. This is the first step to transforming your law practice into your ideal work environment.

Join us in this week’s episode of The Ultimate Attorney Podcast as we discuss how to find who your perfect client is and how you can craft your marketing and messaging to find them.
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About The Ultimate Attorney Podcast:
The Ultimate Attorney Podcast was specifically created to help small to mid-size law firms unlock their ultimate potential by providing invaluable information and resources to help you improve your income, management, marketing and the operations inside of your law firm. 

Draye Redfern

Draye is also the founder of which helps Attorneys go from “Surviving” to “Thriving” in their business.  In addition, Draye helps to provide insurance solutions to more than 8,600 law firms across the United States annually.

Alexis Katz

Alexis graduated first in her class from Georgetown Law in 1999, and after working for three years as an associate at Munger, Tolles, and Olson, she started her law practice. Alexis built her solo law practice from scratch into a million dollar a year revenue generating law practice in just three years by creating a revolutionary New Law Business Model that she now teaches to other lawyers.
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